Malcom Gladwell

Malcom Gladwell is a very intellectual & talented stand up. His analogy with spaghetti sauce exemplifies how choices are made between two different companies. If two prices are close, you choose which one enlightens you more, you choose which one appeals to your wants, and which one you prefer. Monopolistic competition compete with more than just price, they also compete to acquire more customers than the other. And for the record, I personally prefer Ragu, I like my spaghetti sauce light and liquid.